Employer Branding Institute

knowledge backed with experience

campaigns based on results

tools built on data

Strategies and processing
For employers
Are you an employer looking for a professional partner who will support you in building your employer brand?
Tools and support
For consultants
Are you working with clients in the area of employer branding and looking for tools supporting your work?
Knowledge and development
For specialists
Do you want to develop your competencies in the area of employer branding and learn from the best on market?
data based employer branding

Employer branding

based on data

and effects

We are among precursors of employer branding in Poland. From the very beginning our mission was to educate and support clients through building their own, strong employer brands. Today we are the leaders in the industry and we believe that data- and effect-based employer branding is the best way to reach the employer’s long term success in the market.

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Barbara Zych, PhD
Founder & CEO

With our knowledge we’ve supported

over 100 employers

on various markets

We've educated over

100 EB specialists

and awarded over 50 employers for their actions in EBstars and HeroHR contests

We've convinced over

6 million Poles

that you can like your job within the pracujebolubie.pl project

We gathered over

500 EB indicators

which are basis for our effective employer brand diagnosis

Innovative tools

We’ve forged

our experience and knowledge

to form efficient EB tools

Experience gained through cooperation with over 100 employer brands allowed us to prepare innovative, effect-based and up-to-date tools which revolutionise approach on Employer Branding and are efficient in building a strong brand.

We want to let every employer professionally manage his brand.

That’s why we offer our tools both to companies who work on their brand and consultants who want to support their clients in being even better employers.

See our tools
selected clients

Strategic support

of employer brands

We are the leaders of Polish EB market. Apart from our own tools and methodology we offer our experience acquired during over 100 implementations in research, strategy and campaign areas! We’ve worked with most of sectors and candidate profiles on markets in CEE, on other continents, with umbrella brands and multibrands on working out and localising EVP. A selection of our clients can be seen below.