PrevBGŻ – ProductionNextRandstad
Image module

PGNiG TERMIKA is the biggest and best known Polish heat and power producer. Simultaneous production of heat and power is the most efficient method. On 1.1.2012 the company became a part of PGNiG Capital Group.

Goal/Challenges

Verification of employer branding plans for the next year; examination of brand and labour mmarket perception among technical students at given faculties.

Reaching a specific group of students attending courses connected with power industry, low recognisability of PGNiG TERMIKA as a separate from PGNiG.

Implementation

Internet quantitative research and strategic workshop.

Outcome

Employer Branding activities strategy for coming months based on a real way of seeing markets by the students.