PrevBGŻ – ProductionNextRandstad
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Boehringer Ingelheim is a family and international pharmaceutical company founded in Germany in 1885. The company’s areas of activity are the development, production and sale of medicines and dietary supplements for humans and animals.

Goal/Challenges

Preparation of the employer’s brand strategy, with particular emphasis on Medical Representatives. Development of EVP based on conducted focus workshops and analysis of internal data.

Outcome

  • linia komunikacyjna
  • warsztaty wewnętrzne z pracownikami
  • warsztaty zewnętrzne z kandydatami
  • strategia marki pracodawcy wraz z wypracowanym EVP